Hi Harrison,

Thanks for posting your concern.

On the AdWords API perspective, you can use CampaignCriterionService.mutate to 
exclude specific categories for content label. For the 'Content suitable for 
families', you may try to set the category 'VIDEO_RATING_DV_G'. As for the 
'Sensitive social issue', this is not supported in the said API.

However, I would recommend using 
CampaignCriterionService.MutateCampaignCriteria request of Google Ads API as 
you can set 'SOCIAL_ISSUES' for ContentLabelType.

Hope this will help. Let me know if you have further questions.

Regards,

Ernie John Blanca Tacata
Google Ads API Team
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