Hi Tom,

Thank you for reaching out. I would assume you refer the term “not-active” to 
“negative” as the criterion could be applied either positively or negatively. 
If the same criterion exists on customer, campaign and adgroup levels, the 
adgroup level criterion would be decisive. You could query 
campaign_criterion.negative or ad_group_criterion.negative to check the 
negativity of the criterion. All the criteria fetched from 
customer_negative_criterion resource are negative.

Thanks and regards,
Xiaoming, Google Ads API Team

Xiaoming
Google Ads API Team
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