I have a question around geo-targeting. I want to target E and N postcodes
only and not the whole of London. if I'm targeting E1 postcode and a user
is in E1 will Google see this as E1 or as London? Google Ads
ValueTrack {loc_physical_ms} shows the ID given to the users location. The
London ID has always had more traffic than the postcode ids in my reports.
This got me thinking, does Google Ads see everyone in E1 postcode or does
E1 or London and as I'm not targeting London be missing out on traffic?
Instead, should I be targeting London and ad postcodes as negatives in the
areas I don't cover?
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