Hi there,

I have clients utilizing Smart Shopping's "New Customer" acquisition 
optimization. We're looking for a way to segment our programmatic, API 
reporting as seen in the Google Ads Manager UI for Conversions > New vs. 
returning customers (See attached image).

[image: new cusomter segmentation.png]

The additional value assigned to a "new customer" is included in conversion 
values, which technically makes our revenue reporting overstated. I'm 
simply looking for a way to back out of the additional revenue assigned to 
the new customers  by taking [Conversion Value] - ([# of new customers] * 
[value of a new customer]).

If there is no API based approach for this, then I think we'll have to 
setup a duplicative conversion action that doesn't assign New Customers any 
additional value then report it out of AllConversions and AllConversion 
Value.

We're still running on the AdWords API but are ready to migrate should it 
be a feature in the newer Google Ads API instead.

Thank you,
Carter Fritz

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