Hi Pete,

Thanks for reaching out. The Shared Library > Business Data section is a 
section of the UI where feed data can be accessed. In the API, you can also 
manage feeds. The alternative to using the Merchant Center is to use a 
feed-based approach. You can read more about this here. Please let us know if 
you have any questions.

Regards,
Matt
Google Ads API Team

Matt
Google Ads API Team
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