Hello there, My company is a call center using a lot of adwords campaigns to generate call volume. Our need of adwords calls depends on a lot of different factors. This is why I created an app managing our campaigns depending on these parameters of the call center (number of agents available, number of calls waiting in the queue etc.).
*The issue* For the moment, we only act on the Campaign level, with two actions: - Pausing/Activating the campaign mutating its status (ENABLED or PAUSED) for Automatics and Manual ones. - Modifying the bid adjustment value of the Mobile device criterion of the Manual campaigns. According to what our account manager said, there is a risk that pausing and activating the campaigns several times a day can impact their learnings and thus the global performance of the campaigns. *Questions* - What is the exact impact on the performance of the automatic campaigns when pausing and activating them several times (between 2 and 16 changes) a day? - What is the best technical way to automatically modulate the volume of calls generated by our campaign using Google Ads API (and taking into account campaigns learning phase)? - As our app seems to create conflict with Google Ads Smart Biding (according to our account manager), is there a way to send to Smart Biding the real time information of the call center so that it can manage the volume for our script (using the same parameters)? I feel like these questions are not only related to the API but to the impact of its use on the performance of our account. So I apologize in advance if this is not the right place for this query, I've been redirected here by the Product and the Ads Script Teams I first contacted. Don't hesitate to ask me for more information if needed. Thank you so much for your help, Best regards, Alexandre -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/9642d48c-4e5d-460c-9005-da2bf5b65effn%40googlegroups.com.
