Thanks for the responses.

Regarding *Aryeh's *response:  The solution you're proposing is essentially 
to find out the full criteria of a product group (type, brand, ID, etc.) by 
analyzing the heirarchy in the *ad_group_criterion.display_name *and then 
filtering the *shopping_performance_view *with those conditions.  This is 
the same as the reverse engineering solution Mat mentioned.  In additon to 
the problems Mat mentioned with this solution, there is also another reason 
this solution will not work. 

Consider the scenario when one of the subdivisions in your hierarchy is the 
*Everything 
else* product group (see the screenshot below).  In the example I show in 
the screenshot, the* cafe appliances *product group sits under a parent 
called *Everything else in kitchen>cooking....*.  The condition of this 
parent node is basically the opposite of all other nodes at that parent 
level.  Hence, for me to filter by that condition I'll have to find all 
other nodes, etc. and work out the opposite condition of all of them.  You 
can see how messy this can get.

What we need is, like what Mat said, a way to segment the* 
shopping_performance_view *by the product group ID (i.e. 
*ad_group_criterion.criterion_id*). At the moment, 
*shopping_performance_view* can't be segmented by anything related to the 
product groups. Segmenting by adgroup is not of much help because obviously 
there are lots of product groups per adgroup and we want to zoom into one 
product group only.

I considered using the Content API for this but my understanding is that 
API deals only with the data in the Merchant Centre and hence doesn't know 
anything about the product group structure.  Please correct me if I'm wrong.

It's puzzling why something as simple as this is so hard to do in the API.  
In the Google UI, it's very easy to see the products under a product group. 

Any ideas?

[image: ss.PNG]

Oliver

On Wednesday, December 29, 2021 at 9:40:35 PM UTC adsapi wrote:

> Hi Mat,
>
> To cover more of this topic, shopping_performance_view report can be 
> segmented by ad group, this will take care metrics of products in a product 
> group for a specific ad group. The product_group_view is already segmented 
> by ad group.
>
>
> Regards,
>
> [image: Google Logo] 
> Aryeh Baker 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2TlP6J:ref
>

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