Taking into account that for every "flow" we should be creating 3 $
conversionActionId

For example, in Facebook, with 1 Pixel ID, you can fire multiple "Events". 
There is not a specific ID per Event.

On Tuesday, January 18, 2022 at 9:53:25 PM UTC+1 Hustle OU wrote:

> We are planning to integrate the Google Ads API to send events back to 
> Google Ads using S2S calls. We are not going to rely in pixel tracking or 
> Google Tag Manager. The pixel & cookie tracking is going to slowly die over 
> the years.
>
> Our flows usually have 3 steps:
> - Page View
> - Landing Page Click
> - Product / Service Purchase
>
> Does it make sense for us to send ALL these events back to Google:
> - Page View
> - Submit lead form
> - Purchase
>
> If we are going to optimize 95% of our campaigns for the "Purchase" event?
>
> By sending "more data" to Google, will campaigns perform better?
>

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