Ok, I have contacted the Google Ads Product support team and they were not 
really helpful.

They told me that this is what it is, and that's it.

Now, this is a *HUGE disadvantage*, having to wait 6 hours to upload 
conversions. As mentioned, other marketing platforms such as Facebook or 
TikTok allow developers to upload conversions in real time.

Why this is a HUGE disadvantage? Because there will be always a 6 hours 
delay in the data we are seeing in our Google Ads dashboard, and that will 
make decision taking harder / unreliable for us (when to increase budgets, 
when to add a keyword to the negative list, when to change an ad etc.).

By using the Google Ads API we thought that the way to handle conversions 
was going to be similar than using the Google Ads Conversion Pixel, but 
apparently, it is not.

By having to wait 6 hours to upload conversions, it makes developers not 
want to use the API, because the data collected via the Pixel is real time 
= more reliable.

And this is a pure technical thing I guess, because if Facebook or TikTok 
are able to process their click IDs in real time, why Google can't?

On Wednesday, February 16, 2022 at 4:10:07 AM UTC+1 adsapi wrote:

> Hi,
>
> Thank you for reaching out to our API support team.
>
> I'm afraid that the wait period specified is required for any conversion 
> uploads, whether via the UI or API. As this is more of a Product (Google 
> Ads) level concern, you may reach out instead to the Google Ads Product 
> support team, via this link 
> <https://support.google.com/google-ads/gethelp>, for further insight on 
> this requirement.
>
> Best regards,
>
> [image: Google Logo] 
> Peter Laurence 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2Wvmdh:ref
>

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