I'm looking to update customer match lists and want to be able to refresh
the list frequently so that it stays accurate as people join/churn. From
the documentation, it seems that there are two potential approaches to this:
- Remove all existing members, then add the new list in its entirety
- Calculate differences between e.g. last week's upload and this week's
list, and then remove/add members as appropriate
My questions:
1. While an audience is in the process of being updated, what audience
list would campaigns be using to deliver ads? E.g. the pre-update snapshot?
The in-process list?
- Special case: how does this work if we are replacing a list using the
"remove all members, then add current members" approach? In this case, I
assume there's a pre-update snapshot, an empty list, and then
(eventually)
the new list. Will there be a period of time in which ads are delivered
using an empty list, for example?
2. Is there another option available for updating the list? An example
of this would be if I simply provide the most up-to-date version of the
customer list and have the list automatically refresh in its entirety (e.g.
Google would handle sorting out the updates).
Thanks for any insight you can share.
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