Hi there,
our client complains of discrepancy in data we retrieved
from KEYWORDS_PERFORMANCE_REPORT.

I've checked one of keywords and found that request returns some values for
Cost and Impressions:
POST
https://adwords.google.com/api/adwords/reportdownload/v201809?__rdquery=SELECT
Criteria, Id, KeywordMatchType, Status, AdNetworkType1, CampaignName,
CampaignId, AdGroupName, AdGroupId, Cost, Impressions, Clicks,
Interactions, AccountDescriptiveName, ExternalCustomerId,
AccountCurrencyCode FROM KEYWORDS_PERFORMANCE_REPORT WHERE Cost>0 AND
Criteria="candida cleanse" DURING 20220101,20220131 &__fmt=CSV

But report that the client exported from UI shows only 0 values for these
metrics:
[image: Снимок экрана от 2022-03-25 11-25-18.png]

Also, I suppose keywords that have square brackets and double quotas in UI
(that mean exact and phrase match correspondingly), Adwords API returns
without mentioned symbols.
Most of keywords has matching values if apply this rule. Is it right
suggestion?

Could you please help me with the described discrepancy?
--
Best regards,
Evgeniy

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  • Me... Evgeniy Terentyev
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