Hi Ernie,
Thanks for your quick response. Please let me re-frame my question. I would
like to set the Bid Strategy as Clicks and set the value at Ad Group level.
Then in the API request, what field should I use?
*Case 1:* I create a Campaign from the UI, set the Bid Strategy as Clicks
and value at Campaign level.
I use the googleAds:search Query to get the details of that particular
Campaign.
I find the value in the following field: "targetSpend":
{"cpcBidCeilingMicros": "567000000"}.
*Case 2:* I create a Campaign from the UI, set the Bid Strategy as Clicks.
I want to set the Bidding value at AdGroup level. But on the UI I don't get
that option.
In the documentation
<https://developers.google.com/google-ads/api/rest/reference/rest/v10/AdGroup>,
I see there is a "cpcBidMicros" field. I use that and create an AdGroup
via. API call. Now, when I use the googleAds:search Query to get the
details of that particular AdGroup, I find the value in the following
field: "cpcBidMicros". But when I check the same AdGroup on the UI, I don't
see the bidding value anywhere.
So my question is, which is the correct field to be used when I want to set
the Bid Strategy as Clicks and set the value at Ad Group level?
On Thursday, 28 April, 2022 at 4:04:19 pm UTC+5:30 adsapi wrote:
> Hi,
>
> Thank you for raising your concern to our team. Allow me to provide
> support to your concern.
>
> Please see my answer below for each question:
> *1. On the Ad Server UI, the user is able to configure a campaign without
> any configuration related to the Bidding Value. In the API call, we see
> that it is mandatory to set the value at AdGroup level. But in the UI we
> can't find where to give the Bidding Value for Bidding Strategy = "Clicks"
> at AdGroup level. Where to find this on UI?*
> -I would like to inform you that this concern is product related since it
> is specific to the UI. With this, I would suggest raising this concern to
> the product team <https://support.google.com/google-ads/gethelp> as they
> are more equipped here.
>
> *2. As seen in Use Case 3, we are not able to find any field at AdGroup
> level via. API call for clicks. What would be the field?*
> -Could you confirm if what you are asking here is setting a target CPA at
> the ad group level? If yes, then you can use the update AdGroupOperation
> <https://developers.google.com/google-ads/api/reference/rpc/v10/AdGroupOperation#update>
> to
> modify the target_cpa_micros
> <https://developers.google.com/google-ads/api/reference/rpc/v10/AdGroup#target_cpa_micros>
>
> field.
>
> *3. Since we don't find the bid value field for clicks at AdGroup level,
> is it required to be set at Campaign level?*
> -As mentioned in #2, this is possible in the Google Ads API. However, it
> still depends on your use case if you want to override the target CPA
> specified in the campaign's bidding strategy. I would suggest referring to
> this document
> <https://developers.google.com/google-ads/api/docs/campaigns/bidding/override-strategies>
>
> to know more information about overriding bidding strategies.
>
> Regards,
> [image: Google Logo]
> Ernie John
> Google Ads API Team
>
>
> ref:_00D1U1174p._5004Q2aO1RB:ref
>
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