Hi Don,

A report without segments will get all metrics for the filtered date, while a 
segmented report will only give metrics that match the segment. If your ads 
served to keywords and to non keywords, the segmented report will report the 
metrics for keywords served ads only, while the non segmented report will 
include everything. You may be able to go through the post processing surgery 
of subtracting totals at different levels within the non segmented report from 
the segmented report and making an 'other' row (of non keyword induced metrics 
per level) but we can only support a report that can be matched in the UI.

Regards,

Aryeh
Google Ads API Team
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