Hello,
we see a behaviour in the API which we cannot explain.
For the same campaign/adgroup (which only contains listing groups)
- when we fetch the number of impressions from product_group_view we get
the correct total number of impressions (18542 - the same as displayed in
the Ads UI)
- when we fetch the number of impressions from ad_group the total number of
impressions (16401) is too low
- the number of clicks (97) is the same in both cases, as expected
What is the reason for this?
-------ADGROUP--IMPRESSIONS-TOO-LOW------
Request
-------
Method Name: /google.ads.googleads.v9.services.GoogleAdsService/SearchStream
Host: googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-php\/7.4.21 gccl\/13.0.0 gapic\/13.0.0
gax\/1.7.1 grpc\/1.38.0",
"x-goog-request-params": "customer_id=5301162827",
"developer-token": "REDACTED",
"login-customer-id": "4554523147"
}
Request:
{"customerId":"5301162827","query":"\n SELECT
segments.date,\ncampaign.id,\nad_group.id,\nmetrics.clicks,\nmetrics.impressions\n
FROM ad_group\n WHERE segments.date
BETWEEN '2022-05-09' AND '2022-05-09'\n AND
campaign.status IN(ENABLED, PAUSED, REMOVED)\n AND
ad_group.status IN(ENABLED, PAUSED, REMOVED)\n AND
campaign.id = 14671541700\n "}
Response
-------
Headers: {
"content-disposition": "attachment",
"date": "Mon, 23 May 2022 16:24:10 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000;
v=\"46,43\""
}
Response:
{"results":[{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"metrics":{"clicks":"97","impressions":"16401"},"segments":{"date":"2022-05-09"}}],"fieldMask":"segments.date,campaign.id,adGroup.id,metrics.clicks,metrics.impressions","requestId":"Wjd732A6UYWExjSKBYrJgg"}
-------LISTING-GROUPS-IMPRESSIONS-CORRECT----
Request
-------
Method Name: /google.ads.googleads.v9.services.GoogleAdsService/SearchStream
Host: googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-php\/7.4.21 gccl\/13.0.0 gapic\/13.0.0
gax\/1.7.1 grpc\/1.38.0",
"x-goog-request-params": "customer_id=5301162827",
"developer-token": "REDACTED",
"login-customer-id": "4554523147"
}
Request:
{"customerId":"5301162827","query":"\n SELECT
segments.date,\ncampaign.id,\nad_group.id,\nad_group_criterion.resource_name,\nmetrics.clicks,\nmetrics.impressions\n
FROM product_group_view\n WHERE
segments.date BETWEEN '2022-05-09' AND '2022-05-09'\n
AND campaign.status IN(ENABLED, PAUSED, REMOVED)\n AND
ad_group.status IN(ENABLED, PAUSED, REMOVED)\n AND
ad_group_criterion.status IN(ENABLED, PAUSED, REMOVED)\n
AND campaign.id = 14671541700\n "}
Response
-------
Headers: {
"content-disposition": "attachment",
"date": "Mon, 23 May 2022 16:26:38 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000;
v=\"46,43\""
}
Response:
{"results":[{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~293946777986"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~293946777986"},"metrics":{"clicks":"97","impressions":"18542"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~294784086222"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~294784086222"},"metrics":{"impressions":"48"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~294930372950"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~294930372950"},"metrics":{"clicks":"23","impressions":"3787"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~297767877055"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~297767877055"},"metrics":{"clicks":"3","impressions":"456"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~297798426949"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~297798426949"},"metrics":{"clicks":"6","impressions":"811"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~314782805516"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~314782805516"},"metrics":{"clicks":"49","impressions":"8138"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~332371343646"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~332371343646"},"metrics":{"clicks":"15","impressions":"5242"},"segments":{"date":"2022-05-09"}},{"adGroup":{"resourceName":"customers\/5301162827\/adGroups\/127453525676","id":"127453525676"},"adGroupCriterion":{"resourceName":"customers\/5301162827\/adGroupCriteria\/127453525676~340182817094"},"campaign":{"resourceName":"customers\/5301162827\/campaigns\/14671541700","id":"14671541700"},"productGroupView":{"resourceName":"customers\/5301162827\/productGroupViews\/127453525676~340182817094"},"metrics":{"clicks":"1","impressions":"60"},"segments":{"date":"2022-05-09"}}],"fieldMask":"segments.date,campaign.id,adGroup.id,adGroupCriterion.resourceName,metrics.clicks,metrics.impressions","requestId":"Eh3iDTDYFFrsYlOvLioYMw"}
--
--
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