Hi Jonathan,

How ad tags and GCLID work is beyond Google Ads API support scope, I suggest 
you reach out to our product support team for further assistance.

With that being said, here's Use a transaction ID to minimize duplicate 
conversions. My guess based on About enhanced conversions is that uploading 
enhanced conversions via API relies on an order Id that is matched with the 
order Id sent to an ad tag that generated the GCLID that the order Id is 
associated with. I would also guess you would use the API for enhanced 
conversions when the user data you want to match the conversion with isn't 
available on the page where the order Id is sent to the ad tag, but to be 
certain you would have to ask our product support team.

Regards,

Aryeh
Google Ads API Team
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  • Gc... Jonathan
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
      • ... Matthias Laqueur - BossData
        • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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