I just saw a Buick TV commercial, in which Tiger Woods hit golf balls filled with paint at a large blank canvas, filling them with multi- colored drips, in the manner of Pollock or other abstraction drips.

I think this is a good example of the convergence of commerce and aesthetics, driven by the authority of institutionalized definitions of art and advanced aesthetic principles and embodying a popular understanding of art that was once thought of as elitist and unfathomable, but now quite widely understood and admired, if not for the arcane meanings of the works then at least for the high prices such works bring in fashionable galleries, art-world markets, and well- respected auction houses.

  http://www.thecarconnection.com/blog/?p=960

BTW, it reminds me of an old "Dragnet" episode I saw way back in the late '50s or early '60s, in which the artist-suspect filled balloons with paint, attached them to the top of a large canvas, and shot them with a .22 rifle, bursting them and letting the paint flow and spatter on the canvas.

Ah, TV, the demotic handmaiden of that most popular and noncanonical, yet maddeningly unordered film art!


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Michael Brady
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