Here's one little institutional decision that might be of interest:  the
choice of logo for the Cincinnati Art Museum - comparing 50 years ago with
today.

Note how that 1950's design (on top -- by Noel Martin)  has the dynamics you
might find in a an abstract, geo-form painting of that era. Then, consider,
below it, the design which the museum is using today.

There's  lower case instead of upper case -- there's a little florette as
might  be found on a Walmart shower curtain -- and it might just as
well serve as a logo for some other family-friendly destination -- like  the
Cincinnati Zoo.


http://www.chicagocompactdiscs.com/pictures/museum%20logos.jpg

(BTW - Noel Martin just died, and his NY Times obit  recognizes him as
something of an innovator in Art Museum catalog design)



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