On Mar 19, 2009, at 10:48 AM, William Conger wrote:

Push for getting the engineers and designers, with their rolled up sleeves and procket protectors back into the front windowed offices and reseat the bespoke suited salesmen in the inside offices where they don't have as much authority
to tell a engineer to put a doo-dad in and take a washer out.

The development of microelectronics offers an interesting and converse corollary to this.

In the 50s, the USSR "beat" the US to space with Sputnik and other "firsts" because, among other reasons, they had developed far more powerful rockets. They could just throw heavier things up into orbit. The US rocket development teams couldn't match the Soviet pound for pound for a long while, so in order to get comparable results from lower throw-weights, the US had to reduce the bulk of the things being put into orbit. Thus, the US led in the miniaturization of electronic components because of the limitations of the launch engines.

Another thing: airplanes are far more dependent on functional design of their outward shape than cars. If the shape of the plane is deficient in some critical way, it might fall out of the sky from an altitude of 10,000 or 30,000 or more feet. And the landing won't be survivable. Not so the car. Ugly or beautiful, sleek or boxy, trinket filled or spartan, they can all go 60 or 80 or 100 MPH, and they all have comparable survivability. They won't fall far because, frankly, they're already on the ground. Car shape has practically no relationship to any critical functional demand, such as airworthiness.

I love the design of airplanes. They are wonderful things, and even the ones that seem to depart radically from what we expect are mesmerizing, such as the two stealth planes, the sharp-angled Stealth Fighter (which looks like a flying doorstop in profile!) and the Stealth Bomber (which frankly doesn't look like it can get aloft and remain stable). One of my all-time favorite airplane designs was the Lockheed Super Constellation. [See http://www.superconstellation.org/ ]

But I am making William's argument: these beautiful things were made by engineers, not ad-men!

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Michael Brady
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