I have suggested that aesthetics objectifies experience, which facilitates
commodification. I did not mean that aesthetics turns experience into a
material object. Rather, to answer Kate's question, aesthetics is a process
whereby a piece of the endless flowing stream of experience is segregated
and separated out. A simple or complex unit of experience becomes "framed"
by the artifact. This results in a conceptual object.
Furthermore, I'm only saying that the process can happen this way. Artwork
representing experience previously reduced to a conceptual object is more
appropriately viewed as editing, rather than create, a conceptual object.
Mike Mallory
_____________________________________________
From: "Saul Ostrow" <[email protected]>
To: <[email protected]>
Sent: Wednesday, May 12, 2010 2:00 PM
Subject: Re: "Indifference to the aesthetic will in the long run lessen the
economic product [whereas] attention to the aesthetic will increase economic
welfare." Josiah Stamp
Commodification needs no material object - it is the fetishization of
objectification - in that the objectified experience is of greater
exchange
value than it does use value - the very process in itself is one of
anaesthetization
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Doesn't it also involve a lexical shift, in that things are described so
that their social meanings are
changed from what was previously not acceptable as an aesthetic perception
to being acceptable? Also what is the objectification of experience?
Kate Sullivan
