Your talking about anesthetization - that is giving something an aesthetic content that is independent of its function - this is a value added approach to aesthetics
On 11/15/10 6:27 PM, "joseph berg" <[email protected]> wrote: "But what is at play here is the massification of elite tastes made possible by the mass production of goods and the mass dissemination of a new way of talking the talk of aesthetic appreciation, in which the aesthetic experience becomes explicitly designated as such, on pizza cutter packaging at Target and by bestselling Booker Prize finalists and books on the Times' Top Ten Notables list." http://reviews.media-culture.org.au/modules.php?name=News&file=article&sid=43 89 --
