"What matters most is not the world as it appears to our senses. Rather, the enjoyment we get from something derives from what we think that thing is . . . For a painting, it matters who the artist was..."

[joseph berg]

(From the new book HOW PLEASURE WORKS...):

- What matters most is not the world as it appears to our senses. Rather,
the enjoyment we get from something derives from what we think that thing is
. . . For a painting, it matters who the artist was...

http://www.newsweek.com/blogs/we-read-it/2010/06/16/how-pleasure-works-the-new-science-of-why-we-like-what-we-like.html