I want to toss out an idea that I have been thinking of for some time but
haven't formulated a clear analysis or hypothesis about.

I remember words differently from shapes. That seems obvious, at first glance,
but bear with me:

I cannot easily remember a sequence of numbers, such as a telephone number, as
a series of 9, 1, 9, 9, 2, 3, etc. However, I can remember the it when I
remember it as an image. My brother's in the hospital; I called and found out
his room telephone number, wrote it down at home, and then while I was out, I
called him. I tried to remember the number as digits, but I couldn't. However,
when I tried to remember what it looked like on the paper, I could do so.

(Also, I remember some numbers by the pattern I make when I type them on the
keypad. In fact, when I got a new ATM card, I chose a number based on the
pattern I made with it. Now, all I do to remember the number is remember the
pattern--and make sure the 1 is at the upper left, not lower left!)


People who study typography and written communication have noted that words
written in lowercase letters have a characteristic shape, called a bouma,
consisting of a boundary around the letters, sort of like the notches on a
key.

bouma =
._
| |______.
|________|

Words written in all caps are harder to recognize by their bouma, becaue they
are all uniformly rectangles.

BOUMA

.___________.
|___________|

I think that verbal cognition and memory is in some ways antithetical to
imagistic or pictorial cognition and memory.


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Michael Brady

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