http://books.google.com/books?id=ORHdSqeDPlsC&pg=PA14&dq=%22The+dealer+brand+
often+becomes+a+substitute+for,+and+certainly+a+reinforcement+of,+aesthetic+j
udgment.%22&hl=en&sa=X&ei=J8v7T765Baqw2wX81rDuBg&ved=0CDYQ6AEwAA#v=onepage&q=
%22The%20dealer%20brand%20often%20becomes%20a%20substitute%20for%2C%20and%20c
ertainly%20a%20reinforcement%20of%2C%20aesthetic%20judgment.%22&f=false

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