So tonight I'm gonna party like it's nineteen ninety-nine
From: Gino A. Villarini
Sent: Friday, January 25, 2019 8:07 AM
To: AnimalFarm Microwave Users Group
Subject: Re: [AFMUG] yellow pages ads work for anybody?
Is it 1999?
From: AF <[email protected]> on behalf of Ken Hohhof <[email protected]>
Reply-To: AnimalFarm Microwave Users Group <[email protected]>
Date: Thursday, January 24, 2019 at 6:29 PM
To: 'AnimalFarm Microwave Users Group' <[email protected]>
Subject: [AFMUG] yellow pages ads work for anybody?
Anybody here still using ads in the print Yellow Pages? If yes, do you have
any metrics to say if they are working?
Our ad in 2 yellow books is up for renewal, I think it’s only about $100 per
month total, so it would be worth it if we got maybe 1-2 new customers per
year. But as far as I can tell, we haven’t gotten a lead that way in years.
About half the area covered by the 2 books is outside our WISP coverage, and I
used to get the people all angry why do you advertise in my yellow book if you
don’t have service here? That hasn’t happened in a long time, which is one
indicator for me that nobody uses the YP books anymore. We do get leads from
the free “shopper” paper they throw on driveways (or maybe they mail them, I’m
not sure).
Also, Dex Media annoys me with their billing and renewal practices, so why send
them money if it isn’t working.
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