It's easier to answer why are my products good than why are they better than my competitor, unless you know everything about your competitor and are willing to badmouth them. Ultimately you are right, the buyer has to believe other users not the salespeople.
Maybe the answers would be along the lines of: - you are talking to the owner who is also the product designer, can you do that with the other guys - I used to own and run a WISP, so I understand what my customers need - I get constant feedback from customers and that drives product innovations and improvements - my products are designed to maximize data integrity, not just surge protection - made in the USA (although this particular customer may not care about that) From: AF <[email protected]> On Behalf Of [email protected] Sent: Thursday, July 18, 2019 10:20 AM To: [email protected] Subject: [AFMUG] OT fun call I got a call from a guy wanting to know why my surge suppressors are better than Transtector. Hard question to answer. Which paper towel is the quicker picker upper. Duracell or Energizer etc. He had lots of grounding opinions etc. Was a bit of a tedious call in the beginning. I told him to get on this list and get opinions from users. He did not want to do that. The conversation evolved into him describeing the high frequency trading system he is building using HF radio to Europe. Curtain Arrays. 16-64 QAM 50-200 kbps. 50 kW transmitter I think. A real hummingbird project. They send the data via radio and fiber. Then at the far end they look at the delayed pure data to adjust RF equalizer circuits to clean up the RX data. Fun stuff.
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