Debating on whether or not to do AnimalFarm again.  

My moral dilemma is that I have this nice ecommerce website now but none of the 
ecommerce stuff is turned on.  Easy to do.  But then that starts to erode 
dealer sales.  And also erode the relationship with the dealers.

But it may capture sales that would otherwise be lost.  

In any event, if I am planning to do some direct sales, it is not fair to ask 
our dealers to sponsor AnimalFarm -  if I am serious about doing this that is.  
  

I am half serious.  Perhaps 60% serious.   As time passes, that percentage may 
grow.  
And the majority of the sponsorship comes from manufacturers, not dealers...

And AF is a bunch of work.  It breaks even.  Not what we would call a 
significant profit center in any way.

But as time has gone on, all of you have been great at crowdsourcing the 
setup....

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