Maybe that is one of the 5 characteristics, right there on the cover.  Like 
have a positive outlook, or plan for the future, or believe in yourself and 
others will too, or have good marketing, or something like that.

Or you could take the opposite approach:

http://chicago.suntimes.com/sports/cubs-embrace-2016-goal-try-not-to-suck/


From: Jason McKemie 
Sent: Wednesday, March 09, 2016 9:33 AM
To: [email protected] 
Subject: Re: [AFMUG] New Book

I think the other author probably had at least one best selling book.

On Wed, Mar 9, 2016 at 8:39 AM, Jaime Solorza <[email protected]> wrote:

  Cool....but how can it be a best seller if it just came out? Curious not 
sarcastic... 

  On Mar 9, 2016 7:37 AM, "Ty Featherling" <[email protected]> wrote:

    Congratulations! How does it feel to be published? 

    -Ty



    -Ty

    On Wed, Mar 9, 2016 at 8:35 AM, Travis Johnson <[email protected]> wrote:

      After two years of work and lots of money, it's finally out:

      http://jwcapital.com/book/

      Today is our formal release date, so it would be helpful for us to get as 
many sales as possible today. :)

      Travis



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