As compared to the 6TB price which is about 4.3 cents per GB: http://www.newegg.com/Product/Product.aspx?Item=N82E16822145973&cm_re=6TB_HGST-_-22-145-973-_-Product
10TB: http://akiba-pc.watch.impress.co.jp/docs/news/news/20160401_751351.html It's about 7 cents per GB... Price is high so far, but if you need a huge amount of storage in a small space (like a 1U server with 4 x 10TB + 1 boot SSD on motherboard), can be worth it.