Dear all, Please note that due to requests coming from affiliates & the community to extend the nomination deadline, the Brand Committee has unanimously resolved today to extend the deadline to *January 31st, 2021. *
Best, Shani. On Sun, 29 Nov 2020 at 01:15, Shani Evenstein <[email protected]> wrote: > Dear all, > > The Wikimedia Foundation Board of Trustees has convened an ad hoc > committee on the Movement Brand Project. Three trustees were selected to > head its work, in close collaboration with the Brand team - Raju Narisetti, > James Heilman and myself. Seeking to improve the Brand Project process, we > are looking for community advisors to give input from various Wikimedia > movement perspectives. The goal is to re-launch the brand discussions with > a clear and transparent process in March 2021, and to conclude the > conversations with a decision by the end of the fiscal year (July 2021). > > We are writing to you today to ask that you nominate 1 member from your > community to join us as advisors to the Brand Committee. > > What will advisors do? > > The Brand Committee is charged with developing and proposing changes to > the Movement Brand Project process. The committee will produce a proposal > that the full Board of Trustees will review and hopefully agree to adopt, > if aligned. Advisors will support us in recognizing key stakeholder > community perspectives on branding needs, processes and decision-making. > They will provide input and comments on proposed changes to process and > offer working solutions to challenges the committee encounters. Advisors > will be able to share ideas and ask questions to their communities, as > needed. The full process will be vetted and endorsed by advisors before the > Board of Trustees makes its final decision on adopting these proposed > changes to process and decision-making. After the proposed changes to > process and decision-making are adopted, the new process will be launched > in March. > > What kind of commitment is needed? > > Advisors can expect 6-9 hours of activity a month, in January and February > 2021, though we will be aiming to launch the joint process with a first > meeting during the second half of December. There will be opportunities to > join committee meetings with Board members & staff, or to watch recordings > of the meetings and provide feedback asynchronously. Documents and > proposals will be shared among advisors for comment, review and > suggestions. > > What kind of advisor is the committee seeking? > > The Brand Committee is looking for a small set of advisors who are able to > engage thoughtfully on the importance of branding to the Wikimedia > Movement’s 2030 goals. Advisors will be asked to reflect on more than > processes: they will be asked to think about the strategic goals of the > brand names and logos within the movement, and how to equitably structure > decisions around them. Ideal advisors therefore have experience > representing the movement to the public, as well as understand the internal > needs of the movement’s work as something multidimensional and open. > > The number of advisors will be between 7 - 9 people, in an effort to > support active participation within the committee, and to keep the process > on track, to “un-pause” in March. By then we strive for a clear sense of a > process with which the broader community will be able to engage. > > We have identified 3 main groups we would like advisors from: > > - > > 2 advisors from affiliate leadership (Chairpersons or EDs) > - > > 2 advisors from the community, specifically, people who participated > in authoring the Community Open Letter on Renaming (COLOR) > - > > 2 additional advisors from the global south / emerging and > underrepresented communities* > - > > 1 advisor from AffCom > > Please note: > > * As the global south / emerging and underrepresented communities include > a variety of different groups, we are actively approaching Wiki Indaba, > ESEAP, IberoCoop, the India lists and the Brazilian community, asking each > to nominate one advisor (if I have missed a group you believe to qualify, > please let me know privately and I’ll be sure to approach them as well). > Out of all applications from these groups, 2 will be chosen to complement > the other 5 representatives (2 from affiliates, 2 from COLOR, 1 from > AffCom). Our goal would be to choose from groups that are not already > represented by other chosen advisors, with a special effort to be as > diverse and inclusive as possible. > > * The committee might also directly invite up to 2 additional advisors, as > it sees fit. > > How should advisors be nominated and added to the committee? > > The committee is requesting all advisor nominations to be sent no later > than *December 12th* (2 weeks from today), as we would like to commence > work immediately, with a first joint meeting in mid-late December (before > the Xmas and New Year holidays). The committee will review applications and > make its final decision on advisors by December 15th. > > We are asking your group to determine who will be the person to best > represent your perspective. Please email [email protected] with your > nominations and include the following details: > > - > > Subject line: Nomination for the Brand Committee Advisors Task Force > - > > Full name > > > - > > Wiki Username > - > > Affiliation > - > > A short (!) paragraph on why you would like to be part of the process > and how you believe you can contribute. > > > Thank you all for your participation and contribution to this process! > > Shani Evenstein Sigalov, > > On Behalf of the Brand Committee, > > Board of Trustees, Wikimedia Foundation. >
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