*History of Friendship Day*


*The tradition of celebrating Friendship Day began in*

* 1935 when the US Congress** decided to dedicate a day*

* in the honor of friends. *

**

*Though it is not known exactly what were the*

* reasons** that went into the making of this day,*

* the retrospection of the world scenario of those times *

*can lead us to an understanding. *

**

*With the devastating effects of the First World War*

* still showing and increasing hostilities, mistrust **and *

*hatred between countries providing the perfect conditions*

* for another imminent battle, there was a greater need *

*for friendship and camaraderie not only among nations*

* but also among individuals.

Hence, the US Congress decided to designate the*

* first Sunday of the month of August as Friendship Day*

* and with a formal proclamation in 1935, officially*

* declared the occasion a holiday dedicated in the honour *

*of friends and friendship. *

*Since then, celebration of National Friendship Day *

*became an annual event. The lofty idea of honoring*

* the beautiful relationship of friendship caught on *

*with the people, particularly the youngsters all over*

* the country, and in no time Friendship Day became*

* a highly popular festival.

But the success of this wonderful occasion was not*

* to be limited to the US alone. *

*With time, several other countries followed suit *

*in adopting the tradition of dedicating a day **to the*

* cause of friendship.*

* The beautiful idea of having a day in the honor of *

*friends was joyously taken over by several other countries*

* across the world. *

*With more and more nations joining in*

* the celebrations, Friendship Day soon became*

* International Friendship Day.

Today, Friendship Day is enthusiastically celebrated*

* every year by many countries. *

*The occasion is observed on the first Sunday *

*in August**. *

*The traditional celebrations include meeting **with *

*friends and exchanging of cards, flower and gifts*

* Many social and cultural organizations also celebrate Friendship Day by
hosting programs and*

* get togethers. *

*Special performances by rock bands are also organized *

*in countries like the US to enhance the jubilations.

In 1997, the United Nations named Winnie the Pooh,*

* the famous cartoon character as the world's Ambassador*

* of Friendship. *

*

It is interesting to note how some associations observe*

* Friendship Day with different customs, by giving** the *

*festival different names and holding it in times unlike*

* that of the actual festival.
For example, National Friendship Day is held on the*

* first Sunday in August; Women's Friendship Day is on the *

*third Sunday in August; the third week of May is the *

*old friends**, New Friends Week and the whole of February*

* is designated as the International Friendship Month.

These days, Friendship Day is celebrated with a lot of*

* fanfare and great expenses. Just as in US and several *

*other countries, the festival has been greatly *

*commercialized.

Days before the festival, card and gift companies *

*launch an extensive campaign to lure people into buying*

* cards and gift items for their friends.. *

*Companies indulge in aggressive marketing to target *

*youngsters, the main celebrators of festivals as these,*

* and entice them into purchasing expensive articles for*

* their pals. Restaurateurs too offer special discounts to *

*make** the most of the time. *

*This marketing strategy has been severely criticized *

*by many people and is a subject of debate every year. *

*Many feel that such rampant commercialization has *

*marred the very concept of Friendship Day and has*

* turned it into a mere formality. *

*Many on the other hand think that greater hype and*

* hoopla around the occasion has helped to generate *

*awareness about Friendship Day festival which was *

*till recently a low-key affair (compared to occasions as*

* "Mother's day**" and "Father's Day") *

*and thus promote friendship and brotherhood.

The popular customs of Friendship Day includes handing*

* over roses, especially the pink and yellow ones. *

*The day is observed with great exhilaration and merriment, *

*with friends throwing parties, gorging on lip-smacking*

* dishes and drinking hard (be it at home or at restaurants*

* that offer special discounts for this occasion).

A highly popular thing associated with the day is the *

*well-known Friendship Band - the modern day token *

*of friendship that friends gift to one another to form*

* an everlasting bond. *

*Friendship bands are favorite items for youngsters *

*and are available in stores all over the country. *

*Girls go in for friendship bracelets instead of the *

*conventional friendship wristbands. *

*Friendship Poems and Friendship Day Gifts are*

* exchanged **between best friends to renew the bond*

* of **friendship and express gratitude and*

* love for each other.*

* These are new ways of celebration of this day that the*

* GenX has invented.

Since its inception in 1935, Friendship Day and *

*Friendship Day celebrations have come a long way. *

*But however much the ways of celebration have changed,*

* the basic idea behind the occasion remains the same. *

*Friendship Day remains the time when you acknowledge*

* your friends' contribution in your life, express love*

* for them, cherish their presence in your life and*

* pay them a tribute.

Today, Friendship Day is being celebrated around *

*the globe, across diverse cultures and social segments.*

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