Sure this is the real thing? GREEN Coke launched in Argentina with natural
sweetener and fully recyclable bottle
 By Daily Mail 
Reporters<http://www.dailymail.co.uk/home/search.html?s=&authornamef=Daily+Mail+Reporters>and
Reuters
Reporter<http://www.dailymail.co.uk/home/search.html?s=&authornamef=Reuters+Reporter>
 *PUBLISHED:* 23:51 GMT, 21 July 2013 | *UPDATED:* 23:52 GMT, 21 July 2013

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Coca Cola has used their familiar and distinctive curved script since 1887.
And since the 1920s their famous logo has been placed on a red background
on the company's classic cola.
But the soda brand is now going green, at least in Argentina. The drinks
giant has launched Coca Cola Life, which is sweetened with sugar and the
naturally occurring, no-calorie sweetener stevia.
The new product features a striking green label and is packaged in the
award-winning PlantBottle. This is made with 30 percent plant material and
is fully recyclable.
 [image: Going green: Coca Cola has gone for a striking new look with a
product just launched in Argentina]
Going green: Coca Cola has gone for a striking new look with a product just
launched in Argentina
  [image: Turning tradition on its head: Coca Cola has long been associated
with the classic logo on a red background, but the new drink has a
different palette]
Turning tradition on its head: Coca Cola has long been associated with the
classic logo on a red background, but the new drink has a different palette
 Coca Cola says the bottle 'looks, functions and recycles just like
traditional PET plastic, but does so with a lighter footprint on the planet
and its scarce resources.'
The new drink has 108 calories in a 600 milliliter bottle - between classic
Coke with 250 calories and the zero-calorie Diet Coke.

'Coca-Cola Life is the first soda from the Coca-Cola family that is
naturally sweetened with sugar and Stevia, which adds to our portfolio a
delicious taste with a proposed low in calories,' Coca-Cola stated on its
Argentinean website.
The world's largest soda company has used stevia in 45 products, such as
Vitaminwater Zero and Fanta Select, but never in its flagship cola.
 [image: Environmental credentials: The product comes in a new bottle which
is partly made of plant material and fully recyclable]
Environmental credentials: The product comes in a new bottle which is
partly made of plant material and fully recyclable
  There is no date for introducing the product elsewhere. Company
executives at a news conference in Buenos Aires likened the launch with the
2005 debut of Coca-Cola Zero, which was first introduced in Australia and
later sold elsewhere.
Consumer Edge Research analyst Bill Pecoriello said a global roll out
seemed likely because it would also preempt PepsiCo's sweetener innovation.
'A healthy dose of skepticism as to the long-term success potential is
warranted, given past introductions,' he added.
There has been a recent wave of mid-calorie sodas such as Pepsi Next and Dr
Pepper 10, but they have not maintained market share, Pecoriello said.
 [image: Middle ground: Coca Cola Life has 108 calories per 600ml, in
between the classic product with 250 calories and Diet Coke with none]
Middle ground: Coca Cola Life has 108 calories per 600ml, in between the
classic product with 250 calories and Diet Coke with none




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