I remember Matt Mahoney said something like this but for humans. As for me, I 
was saying months back actually we will have different AIs each doing their own 
job so can be parallel. They wouldn't all do the same job, or attempt it the 
same way. I too, I guess likely many others after seeing how useful chatGPT 
was, saw that AI will bring you back updates *for you* (as the below article 
rip mentions) and search for you/ talk to you rather than search. I myself just 
talk to AI to search now. Usually.



Mustafa Suleyman cofounded DeepMind with Demis Hassabis and Shane Legg in 2010.
More recently, Suleyman set up a new startup called Inflection AI.
He sees the internet changing dramatically as AI-powered personal chatbots 
proliferate.
DeepMind co-founder Mustafa Suleyman has a chilling warning for Google, his 
former employer: The internet as we know it will fundamentally change and "old 
school" Search will be gone in a decade.

"If I was Google I would be pretty worried because that old school system does 
not look like it's gonna be where we're at in 10 years time," he said during a 
recent episode of the No Priors podcast.

Suleyman started DeepMind, a pioneering artificial intelligence company, with 
Demis Hassabis and Shane Legg, in 2010. Google bought it in 2014, and the firm 
went on to develop ground-breaking inventions, including AlphaFold, an AI model 
that can predict protein structures. Suleyman left Google a couple of years ago 
and co-founded a startup called Inflection AI, which recently launched its 
first product, a personalized chatbot called Pi.

In 2019, Suleyman switched from DeepMind to a VP role at Google. The move 
followed an internal investigation at DeepMind into allegations that Suleyman 
had bullied staff. Insider reported that complaints over Suleyman's behavior 
had been raised for several years. He has apologized and has said that he 
"really screwed up."

During his final period at Google, Suleyman worked on LaMDA, a large language 
model. He said he and other colleagues tried to launch a conversational, 
interactive product using this model, but couldn't persuade Google.

"It wasn't the right timing for Google for various reasons," he said, laughing 
ruefully. "And I was just like, you know, this has to be out there in the 
world. This is going to clearly be the new wave of technology."

"The way I positioned LaMDA at Google is that conversation is the future 
interface. And Google is already a conversation. It's just an appallingly 
painful one," Suleyman added.

There's a lot for Google to lose if its search engine is forced to change 
radically. The company is the gatekeeper to the web, crawling, indexing and 
ranking millions of sites. It makes almost all its profit from running ads 
alongside search results. It is now experimenting with its own chatbot, Bard, 
and weaving some of this technology into Search. But no one really knows how it 
will make as much money from this new format.

With or without Google, the search experience will evolve to be conversational 
and interactive, Suleyman said on the No Priors podcast. The has huge 
ramifications for the future of the web and everyone who relies on it to access 
information and make a living. Here are more highlights from Suleyman's 
comments:

'1980s Yellow Pages'
You say something to Google, it gives you an answer in 10 blue links. You say 
something about those 10 blue links by clicking on it. It generates that page. 
You look at that page. You say something to Google by how long you spend on 
that page, what you click on, how much you scroll up and down, etc, etc. And 
then you come back to the Search login and you update your query and you say 
something again to Google about what you saw. That's a dialog, and Google 
learns like that, and the problem is, it's using 1980s Yellow Pages to have 
that conversation. And actually now we can do that conversation in fluent 
natural language.

'SEO-ed to within an inch of its life'
And I think the problem with what Google has, I guess in a way accidentally, 
done to the internet is that it has basically shaped content production in a 
way that optimizes for ads, and everything is now SEO-ed to within an inch of 
its life. You go on a web page and all the text has been broken out into 
sub-bullets, and subheaders, and separated by ads, and you spend 5 to 7 or 10 
seconds just scrolling through the page to find the snippet that you actually 
want. Most of the time you are just looking for a quick snippet. And if you are 
reading, it's just in this awkward format and that's because if you spend 11 
seconds on the page, instead of 5 seconds, that looks like high quality content 
to Google and it's quote-on-quote engaging. So the content creator is 
incentivized to keep you on that page, and that's bad for us because what we as 
humans clearly want is high quality succinct fluent, natural language answers 
to the questions that we want. And then crucially we want to be able to update 
our response without thinking how do I change my query? We've learned to speak 
Google. It's a crazy environment. We've learned to Google. That's just a weird 
lexicon that we've co-developed with Google over 20 years. No. Now, that has to 
stop. That's over. That moment is done, and we can now talk to computers in 
fluent natural language and that is the new interface.

'Everyone is going to have their own personal AI'
We think that in the next few years everyone is going to have their own 
personal AI. There are going to be many different types of AI. There will be 
business AIs, government AIs, nonprofit AIs, political AIs, influencer AIs, 
brand AIs. All of those AIs are going to have their own objective aligned to 
their owner. Which is to promote something, sell something, persuade you of 
something. And my belief is that we all as individuals want our own AIs that 
are aligned to our own interests and on our team and in our corner. And that's 
what a personal AI is. And ours is called Pi, personal intelligence. It is 
there to be your companion. We've started off with a style that is empathetic 
and supportive and we try to ask ourselves at the beginning what makes for good 
conversation.

What happens to the structure of the internet?
I think it's going to change fundamentally. I think that most computing is 
going to become a conversation. And a lot of that conversation is going to be 
facilitated by AIs of various kinds. So your Pi is going to give you a summary 
of the news in the morning. It's going to help you keep learning about your 
favorite hobby, whether it's cacti or motorcycles. Every couple of days it's 
going to send you new updates, new information in a summary snippet that really 
suits exactly your reading style and your interests and your preference for 
consuming information. Whereas a website, the traditional open internet just 
assumes there's a fixed format and that everybody wants a single format. And 
generative AI clearly shows us that we can make this dynamic and emergent and 
entirely personalized. If I was Google I would be pretty worried because that 
old school system does not look like it's gonna be where we're at in 10 years 
time. It's not going to happen overnight. There's going to be a transition but 
these kinds of succinct, dynamic personalized interactive moments are clearly 
the future.

Advice for people who are generating content
An AI is kind of just a website or an app. Let's say you have a blog about 
baking. You can still produce super high quality content with your AI and your 
AI will be a lot more engaging and interactive for other people to talk to. So 
to me, any brand is already kind of an AI. It's just using static tools. For a 
couple of hundred years, the ad industry has been using color, shape, texture, 
text, sound and image to generate meaning. It's just they release a new version 
every six months or every year. Now, that's going to become much more dynamic, 
and interactive. So I really don't subscribe to this view that there's going to 
be 1 or 5 AIs. I think this is completely misguided and fundamentally wrong. 
There are going to be 100s of millions of AIs or billions of AIs. And there 
will be a line to individuals. So what we don't want is autonomous AIs that 
operate completely independently and wander off doing their own thing. That 
doesn't end well. If your blogger has their own AI that represents their 
content, then I imagine a world where my Pi will go out and talk to that AI and 
say yeah my Mustafa is super interested to learn about baking, he can't crack 
an egg, so where does he need to start? And then Pi will have an interaction 
and be like oh that was really kind of funny and interesting. Mustafa will 
really like that. And then Pi will come back to me and be like hey I found this 
great AI today. Maybe we could set up a conversation, you'll find something 
super interesting. Or they recorded this little clip of me and the other AI 
interacting and here's a 3 minute video, or something like that. This will be 
how new content, I think, gets produced. And I think it will be your AI, your 
Pi, your personal AI that acts as interlocutor accessing the other world. Which 
is basically, by the way, what Google does at the moment. Google crawls other 
essentially AIs that are statically produced by the existing methods and has a 
little interaction with them, ranks them, and then presents them to you.
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Artificial General Intelligence List: AGI
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