The car's worth as an automobile is not the point nor is it in
question. It may be excellent, certainly the Fiat 500 is an impressive
car with great engineering (that multi-air engine technology is
apparently a real advance in engine management). The point is that a
new Alfa is simply not an Alfa. It may be a great Fiat, but there is
no Alfa DNA in it and when the same car is being sold with several
different badges, what does the name mean any more? It's like the
original Mini. You could buy it as a Morris, an Austin, a Wolseley, a
Van den Plas or a Riley, but it was the same car. Oh, the Wolseley and
Riley may have had tail-fins that the Austin and the Morris versions
didn't have but other than that, they were exactly the same car just
as the Austin-Healey Sprite and the MG Midget were the same car. What
did this kind of "badge engineering" get BMC? Out of business, that's
what it got 'em.
George Graves
'86 GTV-6 3.0 'S'
On Jan 10, 2012, at 12:23 PM, [email protected] wrote:
Italian engineering, and made in the USA under Italian management.
Who knows, maybe worth a look. I've driven several Fiat 500s a total
of over 1000 miles. I'd have one, but there is no room in the garage
or driveway. (4 Alfas, 2 P1800s, one 122 and an Axiom, not counting
my wife's S60)
In a message dated 1/10/2012 2:45:25 P.M. Eastern Standard Time, [email protected]
writes:
So, how can a car called an "Alfa Romeo" be a real Alfa Romeo when
it's made by another company other than Alfa Romeo (a company which no
longer exists) who merely slaps that name on products that might just
as well be named "Fiat", "Lancia", or even "Dodge"?
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