Campaign for a Commercial-Free Childhood <[EMAIL PROTECTED]> wrote: Date: Fri,
7 Dec 2007 12:12:33 -0500 (EST)
From: Campaign for a Commercial-Free Childhood <[EMAIL PROTECTED]>
To: [EMAIL PROTECTED]
Subject: Tell McDonald's: Stop Advertising on Report Cards
CCFC XxxxxxxX XX
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McDonald's is taking in-school marketing to a new low.
Last week, students in Seminole County, Florida received their report cards
in envelopes adorned with the Ronald McDonald promising a free Happy Meal to
students in kindergarten through fifth grade with good grades, behavior, or
attendance. Targeting children directly with the message that doing well in
school should be rewarded by a Happy Meal undermines parents' efforts to
encourage healthy eating. And if parents want to reward their kids' school
performance, they are intelligent enough to determine what kind of reward, if
any, is appropriate. They don't need any help from a corporation whose real
concern is its bottom line.
Tell McDonald's: Stop advertising on report cards.
The promotion highlights McDonald's duplicity when it when comes to marketing
to children. McDonald's has pledged to stop all advertising in elementary
schools. When questioned about the report cards, a McDonald's spokesperson
claimed the promotion isn't marketing. If that's what McDonald's believes,
their pledge isn't worth the paper it is printed on.
McDonald's has also received kudos for its pledge to only advertise its
healthier options to children under twelve, yet the Happy Meal promotion
explicitly mentions cheeseburgers, French fries, and soft drinks; Happy Meals
featured on the report card can contain as many as 710 calories, 28 grams of
fat, or 35 grams of sugar.
On Wednesday, we were alerted to the promotion by an Orlando-area parent.
Within twenty-four hours, our concerns about the report cards ignited a
nation-wide controversy, including stories in the New York Times, the
Associated Press, and a front-page story in Orlando. Now we need your help to
put an end this outrageous advertising.
Tell McDonald's: No advertising on report cards.
*If you live in Seminole County, please also take a moment to email the
school board and urge them to end all report card advertising.
Thanks,
The Campaign for a Commercial-Free Childhood
www.commercialfreechildhood.org
Please support CCFC's year-end campaign. Between now and January 1, all
donations of $125 will be matched by an anonymous donor! We rely on you
because we will not compromise our commitment to children by accepting
corporate funding.
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http://www.chooseveg.com/meet-your-meat.asp
"There is no religion without love, and people may talk as much as they like
about their religion, but if it does not teach them to be good and kind to
other animals as well as humans, it is all a sham." -- Anna Sewell
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