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------- Additional comments from [EMAIL PROTECTED] Wed Sep 20 11:44:49 -0700 
2006 -------
I'm trying to build a picture of the intended audience for this brochure.

My assumption is that it's someone who knows about the OpenOffice.org software,
and is almost certainly a user. However, they don't know much (anything?) about
open-source. They are not an existing open-source developer.

So, the question we have to pose (and answer) is: why should I get involved in
this OpenOffice.org community (benefits)? then: how can I get involved in this
community (something for eveyone)?

For example, the reader should realise they have got a lot of software for free
- free because other people have worked on it for free. People join us because
it's great fun and being part of a worldwide community this size is really
something special. 

The most important thing they can do to help is to tell other people about it
and give them copies - 40% of our users get started that way. The benefit:
people thank you for what you've given them. Then we can go on to spell out 
other ways of getting involved, but spell out benefits, not features - e.g. if
you can program, your code can end up on tens of millions of desktops - how cool
is that?

So throughout, think of benefits rather than features ...

My 2 pence worth - John

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