Special event with astronaut wins public relations award
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As Clint Bradford of Jurupa Valley said, “It was 13 months of planning for 10 
minutes of conversation, but, oh!, what a conversation!”
 
“‘LIVE! … from outer space!’ Students speak to an astronaut in the orbiting 
International Space Station” was the special event on April 19, 2012 that 
earned an award for Karen and Clint Bradford in annual competition by the 
Public Relations Society of America. The event was planned for the 120 students 
of Flabob Airport Preparatory Academy and more than 80 parents, community 
leaders, media representatives and interested persons.
 
Clint initiated the event because of his hobby in ham radio and volunteer 
position with NASA through Amateur Radio on the International Space Station 
(ARISS): He provides school technical support for students  in North America to 
talk to astronauts aboard the orbiting space station. NASA’s “Teaching from 
Space” program is available to any school that applies, but the typical 
wait-time from application to event is three years.
 
He approached Kathy Rohm, vice president and director of community relations at 
Flabob Airport Preparatory Academy, which is supported by the Tom Wathen 
Center. She was enthusiastic to sponsor the literally out-of-this-world, 
once-in-a-lifetime special event to inspire students. More than 2,900 emails 
flew between Clint, Kathy, NASA, Flabob staffer Nina Bentham and ARISS 
volunteers to produce the event.  
 
NASA-Houston flight director Phil Engelauf, who grew up in Rubidoux and whose 
mother, Beverly, still lives here, was invited to the event. His duties 
prevented him from attending, but he sent warm regards to the students in a 
special message that is posted at the event's Web site - http://iss-flabob.com 
(on the blog).
 
The event went according to plan, except for a momentary glitch with audio 
quality, despite having tested the system for three days preceding the event. 
Clint quickly figured out a solution, although he later said that he was  only 
90 seconds from NASA terminating the call if he had not succeeded.
 
“When we looked around the hangar at the conclusion of the contact, hearing  
the students’ whoops of happiness, we saw more than a few adults wiping at 
their eyes … us included,” Karen said. “We felt intensely rewarded to think how 
our students may feel throughout their lives when they look up in the sky and 
remember the thrilling day when Flight Engineer Don Pettit answered their 
questions.”
 
Student Brittany Cain had asked, “Besides missing your family and friends, what 
is the biggest adjustment you have made for this mission?” The assembled group 
laughed when Pettit replied he missed not being able to take a bath for six 
months!
 
The mission of Flabob Airport Preparatory Academy is to use aviation as a tool 
to motivate students to achieve their personal, academic, and career goals.
 
Current statistics reveal that American students severely lag behind their 
foreign peers: In a study of 31 countries, the Organization for Economic 
Cooperation and Development ranked Americans 21st in science and 25th in math. 
Consequently, President Obama launched the Educate to Innovate Campaign in 2009 
to unite teachers, parents, businesses and students toward excellence in STEM 
(science, technology, engineering and math) studies.
 
Karen is a current member and past president of PRSA’s California Inland Empire 
Chapter. There are more than 80 local members.
 
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