Stil,

Very nice reference... Thanks for the link :-)

On Thu, 27 Sep 2001, Stilgherrian wrote:

  S> On Thu, Sep 27, 2001 at 11:17:43AM +0200, gg wrote:
  S> > hi there!
  S> > perhaps someone can help me with the following question:
  S> > is there a feature in analog, that enables to measure clickrates on
  S> > banners?
  S> > thank you
  S> > g.gessner
  S> 
  S> The short answer is "No, not with Analog."
  S> 
  S> Indeed, not with *any* software which solely looks at your web server
  S> logs.
  S> 
  S> The decision to follow a link takes place in a user's web browser. So if
  S> they're clicking on a banner ad to go to a *different* site, you won't see
  S> that in *your* web server logs.
  S> 
  S> If you had access to the advertisers' web server logs, then you could
  S> cross-match their logs with yours to identify the click-throughs. That'd
  S> be a real pain though.
  S> 
  S> A far better solution is this: Make the banner ads into links to a script
  S> that runs on your server. That script logs the hit -- and then redirects
  S> the user to the "real" destination, i.e. the advertiser's website.
  S> 
  S> Randal L Schwartz wrote a Perl version of this for the May 1988 edition of
  S> "Web Techniques" magazine. He even included a script that runs through all
  S> the pages of your website, and changes *all* of the external links so
  S> they're tracked in this way.
  S> 
  S>     http://www.webtechniques.com/archives/1998/05/perl/
  S> 
  S> Kind regards,
  S> 
  S> Stil

-- 
Steve Pirk
[EMAIL PROTECTED] . deathcon.com . pirk.com . webops.com . t2servers.com 

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