Matt,

Beyond the points Stephen and Aengus made, I'm not sure from your message that
you're thinking about the INTSEARCHENGINE report in a meaningful way. This tells
you nothing at all about how anyone finds your site, but can reveal things about
their behavior once they get there. Analyzing the SEARCHENGINE report can tell you
something about what keywords on your web site are corresponding with words users
are typing in on various search engines. You only get info on people who start on
that search engine and are led to your site. And of course, it tells you nothing
about people who might have been looking for info your site contains, but didn't
find it.

The INTSEARCHENGINE report, on the other hand, offers no info on how people find
your site, but can tell you a fair amount about their way of looking for things
once they get there, regardless of whether those searches provide them with helpful
results. For instance, if none of the top ten internal search phrases used are
showing up in your home page navigation, you might want to reconsider your
navigation scheme. Or, if the most commonly used phrases deliver unhelpful results,
you might want to work with that. (The INTSEARCHENGINE report can also be used for
purposes entirely unconnected with searches of any kind, but that's another
subject.)

Basically, SEARCHENGINE provides info similar to the search engine reports other
analysis tools provide, and there's no reason to look to INTSEARCHENGINE for that
sort of information. Additionally, when you speak of visitors clicking back to, for
instance, Google's search results, I think there's a pretty good chance their next
click will be to some other site entirely--if your site was what they were looking
for on google, my guess is they're more likely to move forward than backward. If
you don't have many INTSEARCHENGINE hits in comparison with INTSEARCHENGINE hits,
the most likely explanation is that not many people are using your internal search
engine. Which is fine, as long as they're finding what they need on your site in
some manner.

james


============================================
James Riemermann
MN Office of Tourism
651/297-2077
[EMAIL PROTECTED]

For travel info: www.exploreminnesota.com
============================================

>>> [EMAIL PROTECTED] 10/21/02 09:46AM >>>
Hi,

I've got Analog 5.24 working just great including the INTSEARCHENGINE
function but thought it important to point out an interesting anomaly to
note. 

INTSEARCHENGINE reviews the actual URL passed whereas SEARCHENGINE reviews
the referring URL. This has a curious but expected result when reviewing the
statistics. One thing to remember, is that when someone searches your site,
they may be presented with several hits. If they click on a link, they get
directed to the page in the search list, this causes a line to be logged in
your site log. For external hits, this causes a search word and search query
hit, if the user clicks back and clicks another link into your site, you get
another line since it reviews the referring URL in the log. For internal
searches, you get a single hit for the initial search query, but no extra
hits for clicks to subsequent pages, clicking back and clicking another
result gives extra log lines, but since it's not reviewing the referring
URL, no extra search word hits.

The net effect is that the internal searches yield very few results, whereas
the external search can ramp up many times the number of results when in
reality, it could be just a single search. Difficult to say what is right or
wrong here, should analog try to amalgamate results from outside search
engines to counter the extra hits?

Any comments?

Matt

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