However the real flops will be the pages that are never visited ...
That might be true in some cases, but not in all cases. Let's imagine the movie theater for a moment. If the new Stephen King movie isn't released to the theater to show to the public, is the movie a flop? Returning to the Web, if you don't visit my page about desserts, is it because you don't enjoy dessert after dinner (and don't want to read my desserts page), or is it possible that you never saw the link to desserts that was buried in a bunch of information about my cycling adventures? I can't assume that a page with few visits is a flop. The best thing to do with pages with few visits is a usability study. This need not be complicated. All you need is a few people who are familiar with your field, then ask them if they would want to know about the information that is on your seldom visited page(s). If they say "no", then you don't need that page. If they say "yes", place them in front of a computer with your main page open, then ask them to find the information that appears on the seldom visited page(s). If they can't navigate to the information, then you have a navigation problem. This is, of course, an oversimplification of usability testing, but you probably see my point that pages might not be visited due to navagability/usability issues and that one can't assume a never visited page is a flop.
In the spirit of open and friendly discussion,
-- Duke
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