I'm a sys admin/programmer type.  Don't know much about these marketing campaigns at all, but our marketing department wants to start tracking them.

What techniques do folks use to track such campaigns and to get reports of the results out of Analog?

Also, can analog be used to track user "movement" throughout the website?  Is this done using mod_usertrack and/or other techniques?

Pointers to HOWTOs and/or appropriate docs would be very much appreciated!

Thanks,
greg.fenton
--
greg.fenton ^_at_^ gmail (yes, dot com)
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