Yes, this has been an issue before. Squid log based reports filter these 
banners for years, but only after a similar distortion became very apparent, 
and a lot of data needed to be repaired.  

-----Original Message-----
From: [email protected] 
[mailto:[email protected]] On Behalf Of Oliver Keyes
Sent: Friday, February 06, 2015 22:04
To: A mailing list for the Analytics Team at WMF and everybody who has an 
interest in Wikipedia and analytics.
Subject: [Analytics] Drop in Commons mobile traffic - a diagnosis

Hey all,

The pageviews stored at stats.wikimedia.org and the Vital Signs dashboards 
showed a substantial drop in pageviews to Wikimedia Commons, primarily from 
mobile, beginning on 1 January 2015. I was tasked with investigating and I'm 
reporting what I found so that we have a note of the problems this brings up.

From an investigation of requests to that site at that time, it appears that 
this is a perfect storm of known deficiencies in the legacy pageviews 
definition, fundraising changes, and mobile changes.
To summarise:

1. The legacy Pageviews definition contains Special pages, including 
Special:BannerRandom and Special:HideBanner; 2. The mobile website was 
historically loading things from Commons in such a way as to trigger calls to 
Special:HideBanner, which were picked up by the legacy definition as "pageviews 
to commons"; 3. The Mobile team deployed changes to their image loading setup 
at the end of December that stopped this from happening, and that coincided 
with the disabling of the Fundraising primary campaign.
4. The result of this was an apparent massive drop in traffic to Commons from 
the mobile site - when the actual inaccuracy was the inclusion of that traffic 
in the first place.

There are several lessons to be learned from this. First, it is worth 
reiterating the deficiencies and inaccuracies inherent in the legacy pageview 
definition, many (but certainly not all) of which centre on how it treats the 
fundraising banners. We are working as rapidly as we can to completely 
deprecate this definition, replacing it with a new one which is not subject to 
this kind of variation. We are currently in the middle of performing final QA 
testing on the new definition:
once it is satisfactory, we will deploy it as soon as humanly possible and 
deprecate the legacy definition.

Second, let me emphasise how critical it is that the teams building MediaWiki 
and our instances of it - Platform, Operations, Mobile, you name it - keep us 
in the loop about changes that they make. This was a very dramatic shift in 
client logic around requests: it flew under our radar. We should have a process 
in place for letting Analytics know about these changes before they happen so 
that we do not end up with inaccurate data and a constant game of catchup.

Thanks,

--
Oliver Keyes
Research Analyst
Wikimedia Foundation

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