Here is a link to some of that work done by WMF researchers:
https://github.com/wikimedia-research/memo/blob/master/report.pdf
TL;DR: The actual internal referer data did not confirm - in fact, appeared
to contradict - those 2015 media reports, which had been extrapolating from
indirect data (with IMHO highly speculative conclusions).

On Wed, Nov 30, 2016 at 10:00 AM, Nuria Ruiz <[email protected]> wrote:

> Roland,
>
> We have no internal information on this regard. I think that there is work
> that has been done on this topic by WMF researchers (Wikipedia's traffic
> referrals from google) and you are likely to get better pointers asking on
> list that pinging people individually. Please be so kind as to post your
> question to analytics@ public e-mail list ([email protected]).
>
> Please have in mind that questions such as this one might not have easy
> and fast answers so you might get information that is technical in nature.
>
>
> Thanks,
>
> Nuria
>
>
>
>
> On Mon, Nov 28, 2016 at 6:41 AM, Erik Zachte <[email protected]>
> wrote:
>
>> Hey Nuria,
>>
>>
>>
>> Roland Eisenbrand (see below for introduction) would like to know more
>> about how Wikipedias traffic from Google changed (or not) in recent years
>> as a result on new Google services.
>>
>> Can you please answer or relay?
>>
>>
>>
>> Thanks!
>>
>>
>>
>> Erik
>>
>>
>>
>> *From:* Roland Eisenbrand [mailto:[email protected]]
>> *Sent:* Monday, November 28, 2016 15:33
>> *To:* Erik Zachte
>> *Subject:* Re: Wikimedia Stats
>>
>>
>>
>> Hello Erik,
>>
>>
>>
>> thank you very much for the reply! I’m very interested in how Wikipedias
>> Google traffic developed. There have been some reports in 2015, that Google
>> is bringing less users to Wikipedia. Some people attributed this
>> development to things like Google Instant Answers and Google Knowledge
>> Graph. I haven’t yet found a statement from Wikipedia if all of this is
>> true or not, so I would love to speak someone from you guys.
>>
>>
>>
>> Best,
>>
>>
>>
>> Roland
>>
>>
>>
>> Am 28.11.2016 um 15:30 schrieb Erik Zachte <[email protected]>:
>>
>>
>>
>> Hello Roland,
>>
>>
>>
>> Sorry for delay, I was away for a few days.
>>
>> Can you tell me a bit about what kind of questions you have?
>>
>> Depending on that I might relay your question to Nuria Ruiz Head of WMF
>> Analytics Team.
>>
>>
>>
>> I am still involved on some traffic reports, but mostly on traffic by
>> region, and traffic by wiki.
>>
>> Nuria and her colleagues do supply those and other data and may have a
>> broader understanding of recent trends in general.
>>
>>
>>
>> Best regards,
>>
>> Erik Zachte
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> *From:* Roland Eisenbrand [mailto:[email protected]
>> <[email protected]>]
>> *Sent:* Friday, November 25, 2016 9:46
>> *To:* [email protected]
>> *Subject:* Wikimedia Stats
>>
>>
>>
>> Hello Eric,
>>
>>
>>
>> I’m a german journalist writing for a large German Online Marketing Blog.
>> I was wondering if you were willing to talk to me on the phone or via Skype
>> about the development of Wikipedias Traffic in the last two years?
>>
>>
>>
>> Best,
>>
>>
>>
>> Roland
>>
>> ________________
>>
>> Roland Eisenbrand
>>
>> Head of Content
>>
>>
>>
>>
>> <image001.png>
>>
>>
>>
>>
>> Ramp 106 GmbH
>>
>> Lagerstraße 36
>>
>> 20357 Hamburg
>>
>>
>>
>> [email protected]
>>
>> +49 40 20 93 10 869
>>
>> www.xing.to/eisenbrand
>>
>> www.omr.io
>>
>>
>>
>> Geschäftsführer: Christian Müller l Tobias Schlottke l Philipp Westermeyer
>>
>> Registergericht Hamburg, Nr: HRB113109
>>
>>
>>
>>
>> <image002.png>
>>
>>
>>
>>
>>
>> ________________
>>
>> Roland Eisenbrand
>>
>> Head of Content
>>
>>
>>
>>
>>
>>
>>
>> Ramp 106 GmbH
>>
>> Lagerstraße 36
>>
>> 20357 Hamburg
>>
>>
>>
>> [email protected]
>>
>> +49 40 20 93 10 869
>>
>> www.xing.to/eisenbrand
>>
>> www.omr.io
>>
>>
>>
>> Geschäftsführer: Christian Müller l Tobias Schlottke l Philipp Westermeyer
>>
>> Registergericht Hamburg, Nr: HRB113109
>>
>>
>>
>>
>>
>>
>
>
> _______________________________________________
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>
>


-- 
Tilman Bayer
Senior Analyst
Wikimedia Foundation
IRC (Freenode): HaeB
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