It is going to vary from country to country. I can only speak for
Australia. Here you don't have to set up a company. All you need to do
is register a trading name. If you open an account it can be in that
name. Effectively you are "Fred Bloggs trading as my-registered-name.
All finances are personal - so it is effectively a pseudonym.

A domain name is almost exactly the same - except... If someone
registers or has registered a trading name or company with the same
name as your domain name, they have prior claim to that name and can
take it from you. That also varies from country to country.

On Mar 28, 9:33 pm, androider <[EMAIL PROTECTED]> wrote:
> I agree about showcasing.
> But I too am shy about having my name published. In my case, not
> because of friends or relatives, but coworkers.
> There's nothing wrong (no contractual or legal issues that is) with me
> spending some of my personal time on this, but I don't want people to
> say "So that's what you've been up to" as if I have been moonlighting.
>
> Good idea about the Business Entity Paul. Does it have to be a real
> business entity, registered somewhere? How would Google control that
> with the number of nationalities involved. Would a domain work? What
> about pseudonyms?
>
> I'd like to hear from a googler on this.
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