I need to start writing my business proposal for Google so I'll take
my answering of Cow Bay as a quick rough draft for that effort.  For
everyone else, on one hand I hesitate to make such a long post, but it
may prove useful to some of you...

It would appear Cow Bay hasn't travelled much or been to a museum
lately.  With that in mind, I'll start from the basic & current usage
of location-aware audio and move from there.

Audio guides are commonly used throughout major cities (& increasingly
minor ones), museums, art galleries, state & national parks, historic
landmarks, and on & on.  All of these uses have occurred even though
the content must be pre-loaded using old fixed-location technology
(originally as tape & CD players).  Even with these current
limitations, these audio guides are used across a wide demographic
from 7-8 years olds up to senior citizens in every industrialized
nation.

Some may say though: "but only nerds use this audio tour technology".
The current use of Wikipedia would argue then that we are either a
massive planet of nerds or else geeks are not the only ones seeking
information.  Wikipedia instead highlights the reality that useful,
well-structured information is not something simply for
intellectuals.  Wikipedia is the 3rd most traffic'd website only after
MySpace & Facebook.  Even so...Wikipedia is limited to text and is not
easily adapted to organizing & categorizing the large amounts of audio
& video footage....let alone associating those files to the numerous &
various locations where they would be most useful.

But we've got to get beyond the limited information that can be
captured by words.  The information capacity of audio & video goes
without saying, but I'll do it anyway since you asked:  "if a pictures
worth a thousand words, then what can a video be worth?"

Now as Google and Wikipedia show, information is most useful when it
is structured.  And what better way to structure some information than
by associating it with the very location upon which it is based.  As
stated in my leading paragraphs, even location-based information using
decades old technology has proven its massive value.  Now Pocket
Journey will be delivering that same information & MUCH MORE to the
device in your pocket.

There's so much more to say, but let me stop here and quickly address
Cow Bay's questions.  Our business model is not based in terms of
hours used as that valuation model has yet to be proven a sound
business practice.  E.g. Twitter, Friendster, Facebook, MySpace, ...
have yet to make any $$$ for their investors.  As for service
contracts, we'll leave that money on the table for the cell phone
providers.  They'll need it as cell phone minutes become a commodity
with slim margins.

Our business model rests on the fact that information is valuable.  I
can't go into more detail than that.  I will only instead recommend
that anybody curious about our vision behind Pocket Journey or its
projected widespread adoption & usage (and why we believe it was
selected in the top 50) to read this book:  The Long Tail: Why the
Future of Business is Selling Less of More.

www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378/ref=pd_bbs_sr_1

Best of luck to all of you,
Anthony

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