iAd is a revolution on advertisement, I think.
If u ask a coder in silicon valley , they may say, oh , we r going
to design an app for iphone, or android. iphone now occupied 28% of
all markets in the world and the profit rate is about 40%.
But Steve Jobs got worried because he reached a bottleneck and
wanna find a new cash flow to make an apple empire. he knows that
apple cannot make a big progress even if it reaches 35% of the market
share like RIM. He needs a new way, and what's that? it is iAd.
When users open an app, he will see an advertisement video or
image from apple Inc. Now iAd acts as the leader brand of the world's
advertisement and the iAd revenue has reached 60,000,000 dollars in
2010.
why it is a revolution is that users read ad when he opens the app.
Opening an app takes time, it doesnt matter whether it is an add or a
logo of the developer, it will always take time. users dont care .
and users will 100% read it.
But i dont know if Google Adwords (including android) will be
defeated by iAd.
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