Here's another number my app, "punch," is not free. At the beginning of John's advertising experiment, the price was $1.69. I showed no change in order rates after the first ~5000 impressions, and subsequently lowered the price after ~10000 to $0.99. At that point there was a consistent daily average uptick. That increase accounted for 1.43% of the 420 click-throughs. Another number I'll share (that really can only be applied to my app) is the "cancel" ratio: ~43% cancelled (uninstalled/refunded).
Background on my app so you don't read too much into the numbers. I wrote punch to get my feet wet on the whole process: from learning Java (new to me), wanted to experiment with accelerometer for potential use in a much more complicated project, to marketing strategies. It's a very simple app --uses accelerometer: waits for non- movement (kind of), tracks movement, detects non-movement (kind of), reports acceleration and time of movement (kind of). That said, I consider these facts as other confounding variables: (1) only on market for approx 7 days before the experiment started. (2) for most phone owners I predict this is, at most, a try-once game, get-bored, rarely use again (if at all) (3) there is a free game by somebody else with same basic functionality, not as polished (not that mine is exactly polished either). As an aside the free game has a fairly large download count and a youtube video with a bunch of teens (?) playing it (over 11,000 views). There is an iphone game as well, with youtube video (over 7000 views). (4) my app does put an admob banner up (some people may not like this and uninstall?) (5) I purposely do not put this in any of the game categories as part of my personal marketing testing is to play around with naming and categorization. punch is under "applications:health" with my Market text implying one can use it regularly as part of a metric for exercise. On May 24, 1:59 am, "Maps.Huge.Info (Maps API Guru)" <[email protected]> wrote: > Latest results: > > campaign | hits_left | impressions | clicks | ctr > ----------------------------+-----------+-------------+--------+------ > Punching for Health | 1253 | 28747 | 420 | 1.46 [email protected] > For more options, visit this group > athttp://groups.google.com/group/android-developers?hl=en -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
