We've discusses this before on a couple of occasions:
http://groups.google.com/group/android-developers/browse_thread/thread/bafe45448cc62123/4f404c9ad0fc2b1e?lnk=gst&q=MIME#4f404c9ad0fc2b1e
You need to set the appropriate MIME type for apk files.

On Aug 3, 2:33 pm, Mgengo <[email protected]> wrote:
> Hello all,
>
> Apologies if this has already been posted, but I did search the group
> before writing.
>
> I am trying to launch an Android app via a hyperlink from an HTML site
> - i.e. tel:+448458001020 would call play.com from my phone upon
> clicking the button that has aforementioned hyperlink.
> Or putting a hyperlink on a button geo:0,0?z=17 opens up google maps
> on my phone with my location at a zoom of 17, mailto:[email protected]
> would email and obviously http:// would take the user to another
> webpage.
>
> Is it possible to launch an Android app already installed on the phone
> this way?
>
> Thanks.

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