"I wonder now if maybe adding custom variables is not enough to trigger the 
dispatch... maybe it actually requires pageviews or events... however if 
that is the case, I'd consider it a bug."

Hi Brill. From what I could glean from the docs, custom vars are merely 
"appended" to a page view or click event. The custom vars do not trigger any 
data sent to analytics. The docs are unfortunately clear that custom vars 
accompany another request so I don't think you've found a bug, just a bad 
way of Google explaining what they are and how to use them.

However, I'm not impressed by the custom vars anyway. I did want to replace 
three "click" events my app used to do on startup that logged the phone 
model, the android release and the app release version. I swapped these into 
custom vars and although I can see the info coming out in the analytics, 
it's very hard to get the information out easily. You have to create a 
custom report for each combination of page event and specific custom 
variable. I want to be able to click on a page event and just see the custom 
vars that came in with it - but that requires more effort.

I'm thinking of moving over to Flurry as it looks like you can attach lots 
of "information" to an event which can be viewed for each individual event 
if need be.

HTH.

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