Another issue with ads on mobile devices are the "mobile consumables"
better known as rip-off ads. They're for quizzes, ringtones and other
things that end up as a charge on your carrier bill. They constitute
about 60% of ad revenue and are just horrible. A large percentage of
the rest aren't "family friendly" and could cause problems with your
user base.

Now that we're looking at in-app billing, there are a bunch of
potential ways to make money that we didn't have last week. You can
have people download your free version and then "subscribe" to the
"pro" version. I think this is the way to go with revenue generation
from an app.

-John Coryat

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