De-cloaking and posting some relevant info regarding the original 
question... 

Google's "Android Market Developer Program 
Policies" http://www.android.com/us/developer-content-policy.html clarifies 
what is allowed.

*"Paid and Free Applications*
"Developers charging for applications and downloads from Android Market must 
do so by using an authorized Payment Processor. Developers offering 
additional content, goods, or services for an application downloaded from 
Android Market must offer an authorized Payment Processor as the payment 
option.

"The following are exceptions for the two requirements above:

   - Where payment is primarily for a physical good or service (e.g. buying 
   movie tickets; e.g. buying a newspaper app where the price also includes a 
   hard copy subscription)
   - Where payment is for digital content or goods that may be consumed 
   outside of the application itself (e.g. buying songs that can be played on 
   other music players)

"Developers should not use the exceptions above as an alternative means to 
an authorized Payment Processor to collect payment for usage of 
applications.

"Developers must not mislead users about the applications they are selling 
nor about any in-app services, goods, content or functionality they are 
selling."


You will notice that there is no requirement of exclusivity nor 
price-matching for additional content, goods and services offered through 
the Payment Processor. There is also a very large exception for digital 
content and goods that may be consumed outside of the application itself. 
That would seem to cover many types of digital content.

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